Grassroots Marketing

Description

By Shel Horowitz
Chelsea Green Publishing, 2000
Soft cover, 7.75″ x 10″, 306 pages

Only one-third of all new businessed reach their fifth year. Those who succeed against the odds have savvy marketeers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success. You’ll learn how to:

• create an affordable, effective marketing communications plan
• get free publicity
• stretch every marketing dollar
• differentitate between genuinely useful opportunities and time-wasting money pits
• tap the incredible marketing resources of the Internet–without being flamed
• measure the effectiveness of your marketing

Shel Horowitz’s acclaimed previous marketing guide, Marketing Without Megabucks, was published by a major New York publisher in 1993. This new book, completely updated for the new millennium, includes nine chapters on cybermarketing–which has changed the face of marketing forever. Grassroots Marketingis the essential companion to any small business, nonprofit organization, or self-employed individual who has a message to communicate. After all, it is a noisy world.